Creating Screen-Free Spaces
It's funny that sometimes you need to disconnect to connect
We're not against technology — we're for people. Technology is wonderful, especially when it serves us and not the other way around. We want to create screen-free spaces so we can step back, examine our relationship with it, and return to it wiser.
A healthy relationship with technology doesn't mean quitting your phone. You can't quit your phone. It's about balance. And digital balance is what will bring you closer to who you want to be.
— Rotem Avny
The Attention Economy
The smartest people in the world are focused on a single task — capturing your attention. This isn't bad design. It's perfect design. Just not for us.
billion hours
of doomscrolling worldwide, since Jan 2025
+069,379,835 more hours
* Rough estimate — TikTok, Instagram, YouTube Shorts, Facebook & news sites | DataReportal 2025
“A wealth of information creates a poverty of attention”
Abundance of friends
Loneliness
Abundance of shows
Poor sleep
Abundance of options
FOMO
The “Drive to Live” Mechanism
A biological survival drive — dopamine, cortisol, adrenaline. A mechanism built to save us is now working against us, like an autoimmune disease. An evolutionary mismatch.
Drive to Live
Simply Be
Junk Food→Junk Tech·“Cognitive obesity”
Conscious Operators
From User to Operator. Designing your digital environment is a practical application of a healthy relationship with technology. Technology shapes us whether we want it to or not — if we design it to align with who we want to be, it will bring us closer to that.
Passive User
User
Conscious Operator
Operator
The Mission
Turn one million passive users into conscious operators
Our activities
Building Community
Two WhatsApp groups — one lively, one quiet. Choose your pace.
5 Guiding Principles
The Law of Environment
A strong environment beats weak willpower. We help people design their environment — not fight it.
The Law of Mirror
Ask yourself: who do I want to be? Your answer — not the algorithm — is the guide.
The Law of Guardian
We don't drain attention — we help people return it to themselves.
The Law of Direction
Every small choice points you toward where you're headed. Every scroll is a vote.
The Law of Amplification
After spending time with us — you feel stronger, not weaker. That's the benchmark.
Voices from the movement
“
The disconnection allowed me to truly be present and experience things. I brought quiet back into my life and put the phone where it belongs — a tool, not something that uses me.
Yinon
Simply Be community member
“
That weekend reminded me who I am. When I got home, I deleted apps off my phone and came back to things that actually make me happy. There were hard moments with no phone to escape to — but the good moments completely overshadowed them.
Shahar
Simply Be community member
Ready to join?
Two WhatsApp groups — one for conversations and sharing, one for quiet updates. Both are designed to raise awareness and talk about what matters. Join one, or both.